Every engagement we run is measured against business outcomes — pipeline, revenue, market position. Here's what that looks like in practice.
Aggregate outcomes across 1T2C's active and completed client portfolio.
Average Pipeline Growth
Year-one pipeline vs. pre-engagement baseline across SMB clients
Average CAC Reduction
Customer acquisition cost reduction measured at 12 months post-engagement
Revenue ROI
Revenue return on total marketing investment across 12-month engagements
Client Retention
Partners who achieve measurable growth in year one and continue into year two
Specific outcomes from real 1T2C clients across service, B2B, and founder-led businesses.
Before 1T2C, I couldn't tell you which of our three marketing vendors was responsible for any lead that came in. Now I have one report that shows me exactly where every opportunity originated, what it cost to generate, and what it converted at. Our pipeline is up 3.2x in eight months. That number is not a guess — it comes directly out of our CRM.
I'd been running the marketing myself for three years. When I finally handed it to 1T2C I expected a painful onboarding. What I got instead was a competitive brief in week two that showed me exactly how three of my competitors were positioning against me — and why it was working. By month four we'd repositioned, re-launched our primary campaign, and our consultation-to-close rate jumped from 28% to 51%.
We're a mid-size B2B operation and I needed something I could take upstairs to the leadership team every quarter. 1T2C gave me exactly that — a clean, plain-English performance report that shows pipeline generated, revenue influenced, and what we paid per converted account. No one asked me to explain a metric. That alone was worth the engagement fee.
I've been in business 14 years. I've worked with four different agencies and paid retainers I couldn't justify to my own accountant. 1T2C was the first conversation where the partner said 'here's exactly what you'll be able to measure and here's how we'll prove the investment is working' — before I signed anything. They delivered on every word. Our inbound revenue is up 44% year over year and I have the data to prove it to anyone who asks.
